The Impact of IP Co-Branding on the Construction and Dissemination of Brand Culture
DOI:
https://doi.org/10.54097/f9zzf961Keywords:
Cultural empowerment, IP industry, collaboration.Abstract
The commercial development of IP industry partnerships has received widespread attention. However, in the context of a highly information-dense and saturated market, there are still deficiencies in the brand value perception and development strategies. This article analyzes the development background, underlying logic, symbiotic relationship between culture and business, potential problems, and corresponding development strategies and suggestions of IP industry partnerships. The analysis concludes that, based on IP partnerships, there are issues with brand positioning errors and the development strategies not matching the brand development. The following suggestions are proposed: Firstly, evaluate the brand value to ensure that the brand value is compatible during the cooperation. Secondly, establish a brand value protection mechanism to avoid having the value swallowed by the cooperating brand during the cooperation period. Finally, deepen the strategic synergy value creation to ensure that each business cooperation enhances the brand value and enables the strategy and brand to develop together, building sustainable brand development. Let IP industry partnerships, as a means, become the winning formula for brand development.
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