Customer Attitude Towards Artwork Combined with AI in the Chinese Art Market
DOI:
https://doi.org/10.54097/ss5dff66Keywords:
Artificial intelligence, Chinese art market, consumer attitude, digital art, qualitative analysis.Abstract
The global art scene has been significantly transformed by the swift advancement of artificial intelligence (AI). This study investigates the reception of AI-integrated art among Chinese consumers. Through a qualitative approach involving interviews with twelve individuals, the research analyzes purchasing habits, general attitudes, and specific views on AI-generated traditional Chinese landscape paintings. The results indicate a generally positive outlook, with all participants expressing a willingness to purchase AI-enhanced artworks, primarily driven by novelty and trend-seeking. However, concerns regarding authenticity, emotional depth, and the preservation of cultural heritage remain prevalent. Furthermore, the study highlights an increasing shift towards individualism in Chinese consumer psychology. These findings provide critical strategic insights for stakeholders in China's expanding AI art market.
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